Call-tracking is a technology for tracking and organizing incoming calls from advertising sources (channels) for analysis. Based on the incoming data, the system allows you to identify the most popular advertising sources for their support and development. And to abandon unpromising sources.
Call-tracking services not only analyze advertising channels. They record phone conversations, save customer numbers, and also report from which regions and how many times a customer has called.
- When calling from offline advertising, call-tracking will show which ad, billboard, or video attracted the customer.
- When calling from online advertising, it will show the triggered ad and even the keyword.
The following functions are implemented in Call-tracking:
- Streamlining of the advertising budget by obtaining information that matches the calls to the selected tracked traffic numbers with visits to the website and, ultimately, the sources of these visits.
- Obtaining call data for use in third-party call analytics services through API integration.
- Refinement of the advertising budget by matching calls to selected numbers associated with their use in situations not related to website visits, such as a phone number on a business card or on an external website where there is no access and no possibility to replace the link.
- Optimization of call center or telephony work based on the analysis of call characteristics associated with their sources.
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